2014

Apr. 21, 2014

People have commented, “It’s audacious” “The JRA’s seriousness is amazing”. The backstory behind a great collaboration with a popular anime.

"AID-DCC Inc. took part in the promotional policy making for the annual November GI race, “Japan Cup” and December “Arima Kinen” with Japan Racing Association (JRA). We’ve had incorporated a popular anime, “Attack on Titan” (Kodansha / Written by Hajime Isayama) to broaden the horseracing fan base. How were Titans and Horseracing fused? Copyright Hajime Isayama : Kodansha “Attack on Titan” Production Committee"

People have commented, “It’s audacious” “The JRA’s seriousness is amazing”. The backstory behind a great collaboration with a popular anime.

Production team interview for “JRA and Attack on Titan (2013) 'Attack on Japan Cup' 'Attack on Grand Prix'”

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People have commented, “It’s audacious” “The JRA’s seriousness is amazing”. The backstory behind a great collaboration with a popular anime.

2013

Dec. 27, 2013

Realizing your imagination into reality, “giving to those in need”. Creating the next generation, first-of-its-kind haptic search engine.

AID-DCC Inc. took part in a project, which depicts the future of advertising for Yahoo! JAPAN. They planned and developed a concept model for the “Hands on Search” which offers the haptic experience. The search function is unique in that it is a voice-activated keyword search, which shows real objects in the results. I heard the story behind this from all those concerned.

Realizing your imagination into reality, “giving to those in need”.  Creating the next generation, first-of-its-kind haptic search engine.

Production team interview for “Yahoo! JAPAN 'Hands on Search' ”

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Realizing your imagination into reality, “giving to those in need”.  Creating the next generation, first-of-its-kind haptic search engine.

Sep. 27, 2013

Using your smartphone as a controller? Synchronized with a PC? Why were you able to turn any website into a maze game?

World Wide Maze (WWM) was created by Google. It was conceived through the Chrome Experiments project, which produces a series of practical experiments to highlights the features of Chrome, Google’s browser. It turns any kind of website into a maze game and can be played by synchronizing smartphone and PC and this is the interview with the production team.

Using your smartphone as a controller? Synchronized with a PC? Why were you able to turn any website into a maze game?

Production team interview for “Chrome World Wide Maze”

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Using your smartphone as a controller? Synchronized with a PC? Why were you able to turn any website into a maze game?

Jul. 29, 2013

The process of building a new brand identity.

In 2013, AID-DCC Inc. has reached the seventh year in managing and producing Kansai Gaidai's entire promotion tools and materials. They have worked on the official website, orientation DVD, brochures, TV commercials, public transportation advertisements, posters which includes the graphics as well, all common media, and dealt with public relations. We are going to focus on the process of production.

The process of building a new brand identity.

Production team interview for “Kansai Gaidai University”

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The process of building a new brand identity.

Jun. 27, 2013

Making a genuine online brand by uniting systems and promotion proposal.

Since 2009, AID-DCC Inc. has been taking part in molding the URBAN RESEARCH (UR) into a well-known and respectable fashion brand. The project overview and base system unification will be covered in Part 1. The promotional measures and online store will be covered in Part 2. Official Online Store Member Service [UR Club] 2012AW STYLE AtoZ

Making a genuine online brand by uniting systems and promotion proposal.

Production team interview for “URBAN RESEARCH”

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Making a genuine online brand by uniting systems and promotion proposal.

Mar. 13, 2013

A web-based company that turned a public bus into a nightlife attraction.

A promotional activity sponsored by the alcoholic beverage ZIMA took place from July 13th - September 22nd, 2013. The "ZIMA Party Shuttle", a bus traveling from Shibuya to Roppongi in Tokyo, was developed as a space in which participants (passengers on the real bus) and Internet users could interact with each other. This is an interview about how a web company went above and beyond to develop a new attraction.

A web-based company that turned a public bus into a nightlife attraction.

Production team interview for “FUN FORCE | ZIMA PARTY SHUTTLE”

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A web-based company that turned a public bus into a nightlife attraction.

Feb. 21, 2013

From logo to packaging, paper bags, and the Web.
The results of re-branding.

After being in business for more than 150 years, this is a project to create and promote a brand called the Gion Tsujiri Group, which includes “Gion Tsujiri” tea sales and production as well as “Saryou Tsujiri” café. I heard that this is a re-branding project which encompasses logos, packaging, paper bags, Websites, etc. How were the results achieved?

From logo to packaging, paper bags, and the Web.  The results of re-branding.

Production team interview for “Gion Tsujiri Group: Branding Project”

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From logo to packaging, paper bags, and the Web.  The results of re-branding.

2012

Dec. 28, 2012

The background of making an interactive music video - the development of specialized tools.

The interactive music video, based on the song "Bell" by rock band androp (2011) is a web-based video game in which players submit letters which will then be transformed into an animal character they control. After hearing the background about this project from the developers, I learned that special programs were the key to its success.

The background of making an interactive music video - the development of specialized tools.

Production team interview for “androp <i>Bell</i> music video game”

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The background of making an interactive music video - the development of specialized tools.